Turn your advertisers into your best salespeople: Testimonials
By Ken BlumBlack Ink My name is Herb, and I’ve just put up the sign for my new business, “Herb’s Superb Speedy Auto Repair.”Now I need to attract customers who need my diagnostic and mechanical skills...
View ArticleSales promotions are essential to newspaper revenue growth: Foster Sales
There are still a few publishers who remember the years when the greatest share of a paper’s display advertising simply walked in the door. There’d be a full-page slick from National Foods or some...
View ArticleMake a subscriber a ‘Millionaire for a Day’
By Peter WagnerIowa Information, Inc. Newspaper sales promotions are an essential part of the publishing business and do more than just produce exceptional advertising dollars. A truly successful,...
View ArticleTips for conducting an open house and marketing seminar
By Bob BertingSales Advice Two of the most powerful ways to promote your publication is to conduct a marketing seminar and open house for the merchants in your market. This can include your inactives,...
View ArticleGetting your foot in the electronic door: E-Mail
By Ken BlumBlackink Soliciting for new subscribers is more difficult than ever. Why? Because it’s so darn hard to get hold of anyone. Telephone solicitation—to home phones listed in a phone...
View ArticleYou get respect for what you ‘deliver’
By Peter W. WagnerFounder and Publisher | The Sheldon, IA, N’West Iowa REVIEW This month’s featured topic for Publishers’ Auxiliary is “how to get recognition for your paper.” I’m sure my fellow...
View ArticleGive readers a reason for reading Speak Out
By Ken BlumBlack Ink Your newspaper is the mirror, advocate and spirit of the community it covers, and what can be more interesting than that? Why not share those newspaper adventures with audiences...
View ArticleHow four media organizations are using events to raise revenue and engage...
Producing events is one opportunity for news outlets to generate additional revenue and build good relationships with audiences. A panel of news and advertising executives spoke about their local...
View ArticleEnlist an army of eighth-graders to boost your circulation
There’s a load of subscription order forms on my desk, each with a white top sheet and an old-school yellow carbon sheet. We’re about to put those forms to good use: it’s time for the annual school...
View ArticleScarecrow offers unlikely reminder of the importance of the design team
Outside the Gazette’s front window is a scarecrow. He’s decked out in an old flannel shirt and is sitting on top of one of my daughter’s old bicycles. The scarecrow holds a newspaper satchel, with a...
View ArticleGreat ideas abound at NNA convention
In explaining my work, I sometimes say that there are thousands of really good journalists in rural America, but all too often, they are the only person in their newsroom that fits that description....
View ArticleBuilding revenue and saving money: Great Ideas 2015
Some of the best ideas are ones that have been used time and time again. During the Great Ideas Exchange at the National Newspaper Association’s 129th Annual Convention and Trade Show, a group of...
View ArticleGenerating New Revenue: Great Ideas 2016
“The purpose of the National Newspaper Association’s Great Idea Exchange,” said Robert M. Williams Jr., “is to collect an idea or ideas that you can take home and either generate new revenue or save...
View Article2022 BNEC, BNAC, NAE RULES
The National Newspaper Association Foundation's 2022 Better Newspaper Advertising Contest, Better Newspaper Editorial Contest and Newspapers and Education Contests are open the NNA members and...
View ArticleThe evolution of the full-page promotion
Would you lower the cost of a full-page ad? We did. And it ended up making us more money. The Galena Gazette celebrated its 175th anniversary in 2009. To bring advertisers in on the festivities and to...
View Article2022 National Newspaper Week Oct 2-8
This year, we are asking why newspapers matter. National Newspaper Week (NNW) is Oct 2-8, but we will be celebrating and promoting newspapers leading up to that date with a few new initiatives. We have...
View ArticleSummerland Advocate-Messenger celebrates National Newspaper Week
Promoting the value and importance of newspapers in their communities across the U.S., newspapers celebrated National Newspaper Week from Oct. 2-8, 2022. LuAnn Schindler, publisher of the Summerland...
View ArticleNNA members share great ideas
At the in-person Great Idea Exchange as part of the Annual Convention & Trade Show, convention attendees shared their best revenue, circulation and goodwill boosters.
View ArticleNorth Dakota papers create literacy project using shared printing firm
Worried about declining readership of her two 3,000 combined circulation weeklies, Cecile Wehrman has organized eight of the nine newspapers in Divide County, North Dakota, to print and deliver 12,000...
View ArticleNeed assistance planning holiday samplings?
NNA members have access to past postal webinars, such as Privileges to Help Publishers, put on by the NNA Postal Team and the Max Heath Postal Institute™. NNA Postal Chair Matt Paxton, publisher of The...
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