Newspapers are involved with their local schools: A Higher Learning
By Stanley SchwartzPub Aux Managing Editor Newspapers inform. Newspapers educate. It seems the most natural of partnerships—newspapers and education.For years publications across the country have...
View ArticleThe four P’s of marketing
By John Foust | AdLibs™ Marketing is not a one-note tune. In fact, most marketing textbooks feature meticulous descriptions of the Four P’s of marketing—four elements, which work together in the...
View ArticleMaking The Most Of Celebrations
Increase your paper’s profits promoting community celebrations By Peter Wagner | Creative House Print Media ConsultantsGet Real! There’s a fantastic future for community newspapers that think outside...
View ArticleWhat kind of man reads your newspaper?
By Jerry BellunePublishers' Toolbox Hugh Hefner was a master strategist at identifying whom he wanted to read Playboy magazine. Hefner developed an entire campaign around “What kind of man reads...
View Article10 wild and crazy ad promotions
Y ears ago, when he was guest-hosting on the TV show “Saturday Night Live,” Steve Martin would often refer to himself as a “wild and crazy guy” along with his cohort in comedy, Dan Aykroyd. For more...
View ArticlePhotos can make the ordinary seem interesting
Photography: The simple life By Jeremy WaltnerThrough the Viewfinder Like in so many other places across our land, come October and November, the rural tapestry that helps define the agricultural...
View ArticleAttendees came prepared with great ideas
By Stanley Schwartz Managing Editor | Publishers’ Auxiliary PHOENIX, AZ—If you were looking for ideas on how to promote your paper, generate more revenue and increase your circulation, then the Great...
View ArticlePromoting sports will promote your paper
By Ken BlumBlack Ink They aren’t called “fanatics” for nuthin’. They’re the small town folks drawn to Friday night-lights as moths to a flame. They may be interested in what the city council is up to....
View ArticleLocal Newspaper Promotion From A to Z
By Peter Wagner | Publisher, N’West Iowa Review It’s still accepted, at least in most communities, that the newspaper is the best place to turn for fresh, economical and effective promotional ideas....
View ArticleSouth Dakota weekly goes Gangnam Style with video
By Stanley Schwartz Managing Editor | Publishers’ Auxiliary CUSTER, SD—It may not have been Mickey Rooney and Judy Garland getting everyone together to put on a show, but it was close. Claiming it was...
View ArticleTips on promoting one’s newspaper
From the desk of a downsized newspaper veteranBy Ronnie BellSpecial to Publishers’ Auxiliary I am a DNV—a Downsized Newspaper Veteran. I am addicted to newspapers. I can’t keep from picking up every...
View Article5 ways to creatively promote your publication
By Bob BertingSales Advice A brand is what a customer perceives of a publication. In its most simplistic form, branding is “emotional connections between a newspaper and the market it serves.” Let’s...
View ArticleTurn your advertisers into your best salespeople: Testimonials
By Ken BlumBlack Ink My name is Herb, and I’ve just put up the sign for my new business, “Herb’s Superb Speedy Auto Repair.”Now I need to attract customers who need my diagnostic and mechanical skills...
View ArticleSales promotions are essential to newspaper revenue growth: Foster Sales
There are still a few publishers who remember the years when the greatest share of a paper’s display advertising simply walked in the door. There’d be a full-page slick from National Foods or some...
View ArticleMake a subscriber a ‘Millionaire for a Day’
By Peter WagnerIowa Information, Inc. Newspaper sales promotions are an essential part of the publishing business and do more than just produce exceptional advertising dollars. A truly successful,...
View ArticleTips for conducting an open house and marketing seminar
By Bob BertingSales Advice Two of the most powerful ways to promote your publication is to conduct a marketing seminar and open house for the merchants in your market. This can include your inactives,...
View ArticleGetting your foot in the electronic door: E-Mail
By Ken BlumBlackink Soliciting for new subscribers is more difficult than ever. Why? Because it’s so darn hard to get hold of anyone. Telephone solicitation—to home phones listed in a phone...
View ArticleYou get respect for what you ‘deliver’
By Peter W. WagnerFounder and Publisher | The Sheldon, IA, N’West Iowa REVIEW This month’s featured topic for Publishers’ Auxiliary is “how to get recognition for your paper.” I’m sure my fellow...
View ArticleGive readers a reason for reading Speak Out
By Ken BlumBlack Ink Your newspaper is the mirror, advocate and spirit of the community it covers, and what can be more interesting than that? Why not share those newspaper adventures with audiences...
View ArticleHow four media organizations are using events to raise revenue and engage...
Producing events is one opportunity for news outlets to generate additional revenue and build good relationships with audiences. A panel of news and advertising executives spoke about their local...
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