Enlist an army of eighth-graders to boost your circulation
There’s a load of subscription order forms on my desk, each with a white top sheet and an old-school yellow carbon sheet. We’re about to put those forms to good use: it’s time for the annual school...
View ArticleGreat ideas abound at NNA convention
In explaining my work, I sometimes say that there are thousands of really good journalists in rural America, but all too often, they are the only person in their newsroom that fits that description....
View ArticleScarecrow offers unlikely reminder of the importance of the design team
Outside the Gazette’s front window is a scarecrow. He’s decked out in an old flannel shirt and is sitting on top of one of my daughter’s old bicycles. The scarecrow holds a newspaper satchel, with a...
View ArticleGreat ideas abound at NNA convention
In explaining my work, I sometimes say that there are thousands of really good journalists in rural America, but all too often, they are the only person in their newsroom that fits that description....
View ArticleBuilding revenue and saving money: Great Ideas 2015
Some of the best ideas are ones that have been used time and time again. During the Great Ideas Exchange at the National Newspaper Association’s 129th Annual Convention and Trade Show, a group of...
View ArticleGenerating New Revenue: Great Ideas 2016
“The purpose of the National Newspaper Association’s Great Idea Exchange,” said Robert M. Williams Jr., “is to collect an idea or ideas that you can take home and either generate new revenue or save...
View Article2022 BNEC, BNAC, NAE RULES
The National Newspaper Association Foundation's 2022 Better Newspaper Advertising Contest, Better Newspaper Editorial Contest and Newspapers and Education Contests are open the NNA members and...
View ArticleThe evolution of the full-page promotion
Would you lower the cost of a full-page ad? We did. And it ended up making us more money. The Galena Gazette celebrated its 175th anniversary in 2009. To bring advertisers in on the festivities and to...
View Article2022 National Newspaper Week Oct 2-8
This year, we are asking why newspapers matter. National Newspaper Week (NNW) is Oct 2-8, but we will be celebrating and promoting newspapers leading up to that date with a few new initiatives. We have...
View ArticleSummerland Advocate-Messenger celebrates National Newspaper Week
Promoting the value and importance of newspapers in their communities across the U.S., newspapers celebrated National Newspaper Week from Oct. 2-8, 2022. LuAnn Schindler, publisher of the Summerland...
View ArticleNNA members share great ideas
At the in-person Great Idea Exchange as part of the Annual Convention & Trade Show, convention attendees shared their best revenue, circulation and goodwill boosters.
View ArticleNorth Dakota papers create literacy project using shared printing firm
Worried about declining readership of her two 3,000 combined circulation weeklies, Cecile Wehrman has organized eight of the nine newspapers in Divide County, North Dakota, to print and deliver 12,000...
View ArticleNeed assistance planning holiday samplings?
NNA members have access to past postal webinars, such as Privileges to Help Publishers, put on by the NNA Postal Team and the Max Heath Postal Institute™. NNA Postal Chair Matt Paxton, publisher of The...
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